On 8 April 2020, Culture Counts launched the first stage of its research initiative to measure and understand the impact of COVID-19 on the cultural industries. The research is designed to constructively present a unified story - by offering a standardised approach for measuring this impact, and consequently, to gain actionable insights that are comparable across the sector.
“Through working with hundreds of cultural organisations, we see first-hand the dedication, commitment and sheer hard work required to deliver events and programs. We see the impacts that creative practices can have in everyday life because we provide the tools for measuring it. This is the first in a series of research pieces tracking the pandemic's impact, the sector's response and long term changes in the way we present and consume arts and cultural content”.
- Michael Chappell, CEO, Culture Counts
The impact on organisations
Stage 1: COVID-19 Impact on Cultural Industries Survey
The survey will take approximately 5 minutes to complete and your response will contribute to a comprehensive report that details the irreparable effect of this pandemic on the broader sector and give an indication of what support needs to be provided to help it survive. All responses will remain anonymous.
The information will be used to advocate directly to governments and other funders to continue the flow of funding and give the sector the evidence it needs to secure ongoing support.
'After the Interval' UK Audience Perception Survey
Culture Counts, in collaboration with UK based researchers Indigo Ltd, are asking audiences to respond to some questions regarding their views of life during and after COVID-19 related lockdown restrictions.
The survey asks about people's perspective on returning to live cultural events, booking tickets now and in the future, and missing out on events during lockdown.
Many arts and cultural organisations have been left to make quick decisions about their strategy, this information will help them to plan for their upcoming seasons and ensure that they can make suitable preparations in light of this pandemic.