Evaluating your online programs - audience attendance and awareness

Natasha Mian

Natasha Mian, 7 April 2020

New audience attendance

Asking your online audience about prior attendance can help gauge the conversion of your physical audience to an online audience. Similarly, asking if your online audience would be likely to visit your organisation/event in-person in the future can gauge the conversion of online to physical audience members. 


Here are some question examples for new audience attendance:

  • Have you attended an event by our organisation in-person before? (Yes/No question format)
  • Based on your experience of our online content, would you be likely to visit (organisation name)/attend (festival name) in the future? (Yes/No question format)

New audience awareness

Questions regarding prior awareness of your organisation could help gauge new audience reach during this period and identify the most comment channels your online programming is being found through.

  • Were you aware of our organisation/programs/events before today? (Yes/No question format)
  • How did you find out about our online program? (dropdown question format)
    • Facebook
    • LinkedIn
    • Twitter
    • YouTube
    • (Organisation name) website
    • (Organisation name) e-newsletter
    • Word of mouth
    • Other (please specify)

More online program evaluation tips


If your organisation is looking to move your content online and would like some resources on how to do this, here are some references to get you going.

If you’d like some guidance on how to adjust your current evaluations reach out to your Client Manager for support, or to arrange a Zoom meeting. 

Feel free to enquire here if you haven’t previously been evaluating your programs before, but would like some advice on how to start with Culture Counts.

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