A location or a place can generate great emotion from people. We can feel very connected to certain areas, we might feel safe there, or cultural, or proud, inspired, at ease or all of the above! However you feel, it is an intrinsic impact that enhances the public value of a location beyond revenue generated and foot traffic created.
We’ve all been on the receiving end of a clipboard-toting interviewer who wants to ask us a “few” questions in the name of research. After ten long minutes our attention wanders and our answers become less thought through. This phenomena – known as satisficing – is a major cause of bias in surveys and is one of the major traps people face when creating surveys of their own.
One of the benefits of using consistent metrics for evaluation is the ability to aggregate and draw insights from big data. As the Culture Counts event database grows (35,000 responses and counting), we’ll provide periodic updates to members using aggregated anonymised survey data.
Reporting results and providing data insights on the intrinsic value of the arts is what we do and what we love. Goods insights can give you a deeper understanding of your audiences, contributing to better decision-making and program planning. For arts organisations, having these analytics in your arsenal is the key to continual growth and success.