by Geoff Lawrence



Data and Insights - Culture Counts™

  • 10,000


  • 66


  • 7

    Peer Reviewers

  • 7

    Quality Metrics

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Sexy Detectives
by Anywhere Theatre Festival


Evaluating Anywhere Festival

Culture Counts was used to survey people attending Anywhere Festival Brisbane from 7-24 May 2015. 55 members of the public, five peer assessors and two self assessors completed surveys evaluating their experience of the festival events.

Each survey contained seven ‘dimension’ questions, asking the public about their experience of Anywhere Festival. Peer and self-assessors were asked an additional two questions. These artistic quality dimensions have been developed with the arts sector to measure the impact and value of arts and cultural events.

Public Assessment Statements

  1. Captivation

    It held my interest and attention

  2. Rigour

    It was well thought through and put together

  3. Meaning

    It moved and inspired me

  4. Relevance

    It had something to say about today's world

  5. Connection

    It helped me to feel connected to my local community

  6. Distinctiveness

    It was different from things I’ve experienced before

  7. Local Impact

    It’s important that it’s happening here

Peer and Self Assessment Statements

  1. Innovation

    It was introduced to the audience in a new way

  2. Leverage

    It could attract a variety of investors

by Geoff Lawrence


Who completed the survey?

Survey respondents were asked to provide their age, gender and postcode during the survey. This enables data to be matched to the wider population and responses to be filtered to understand differences in demographics. The charts show the proportion of survey responses captured for each of the age and gender demographics, and the postcodes in which the largest number of respondents reside.





The majority of respondents were female (67%), which is consistent with trends in cultural event surveying and reflects both a prevalence of women in attendance and a greater willingness to be surveyed. The largest proportion of respondents was in the 20-29 age cohort (46%). This is comparatively higher than other events surveyed, in which a more even spread of age cohorts have been captured.

The largest proportion of respondents live in the New Farm and South Brisbane postcodes (10% each) and the remainder were spread throughout metropolitan Brisbane, particularly in inner urban suburbs.

by Geoff Lawrence


Who has attended before?

Respondents were asked whether they had attended an arts and cultural festival before, and whether they had been to Anywhere Festival before. This informs expectations and helps organisations to better understand the background and prior knowledge levels of their audiences.


A large proportion of respondents had attended an arts and cultural festival before (82%), but just over half (51%) had attended Anywhere Festival before.

Respondents that had attended Anywhere Festival before scored the events slightly higher on average, however people new to the festival found it more captivating and of greater importance to the local area.

by Geoff Lawrence


How often do respondents attend live events?

Respondents were asked how often (in addition to Anywhere Festival) that they attend live events each year.

This chart shows the percentages of people that attend 0 events, 1-5 events, 6-10 events, through to more than 50 events.


The majority of respondents attend events 1-5 times per year (24%), followed closely by 6-10 times (23%) and 11-20 times (21%). Seven people attend between 41 and 50 events per year, and one person attends more than 50 events.

Although the sample is too small to be significant, filtering dimension scores by event attendance shows that the highest average scores were given by the respondents that attend no other events each year and the lowest scores by the respondent that attends more than 50 events.

by Anywhere Theatre Festival


What did the public think of Anywhere Festival?

Survey respondents moved a slider to indicate whether they agreed or disagreed with the dimension statement using a likert scale. The chart contains data for all public responses, showing the average score and the percentage of people that agreed or disagreed with each of the statements.


A large majority of people agreed or strongly agreed with all seven dimensions. High average scores (77% and above) were received for all dimensions, and more than 90% of people agreed or strongly agreed with six of the seven dimensions. Respondents found that the events were captivating, well thought through and put together, of importance to the local area, different from things they had seen before, moving and relevant to today’s world. 88% of respondents also agreed or strongly agreed that it helped them to feel connected to people in the community.

The scores indicate that the festival generates strong impacts across a variety of outcome areas. Like traditional works, it involved a high level of rigour and evoked emotion in audiences. In contrast to more traditional works, it was also different to things people had seen before and of relevance to today, while invoking an element of community connectivity.

by Anywhere Theatre Festival


How did the Self, Peer and Public experience align?

The Culture Counts platform has a three-pronged evaluation process - with participation from self, peer and public assessors. Average scores from each group can be compared to see whether the public and peers understood the creative intentions of the artists, curators or organisers.

This chart compares the scores given by self assessors, peer assessors and the public after experiencing the festival.


Two self assessors and five peer assessors completed the post-festival evaluation. Peer assessors gave the lowest after scores of the three groups for all dimensions, although for most dimensions the difference was not significant. The largest gap was for Distinctiveness, indicating that peers had seen this type of work before.

The public gave the highest average scores for all dimensions, which indicates that the overall quality and impact for audiences exceeded the expectations of festival organisers. Self and peers scores were more closely aligned with each other than the public for most of the dimensions, except Distinctiveness. All three groups were closely aligned for Connection and Local Impact.

by Anywhere Theatre Festival


Did Anywhere Festival meet self and peer expectations?

Self assessors (who can be artists, arts organisations, curators or festival organisers) and peer assessors (who are usually experts in the field) complete before-event and after-event surveys to measure both their expectations and actual experience of the event.

Two self and five peer assessors completed prior and post event evaluations. These charts contain their average scores for each dimension before and after.

Self Assessor Scores

Peer Assessor Scores


The festival events fell slightly short of the expectations of self assessors for all of the dimensions except Innovation. Although falling short of prior expectations, the self after scores were still high across the board. Interestingly, self assessor prior scores aligned more closely with the actual audience and peer experience.

The experience of the events exceeded peer expectations for six of the nine dimensions, with the largest increase for Local Impact. Prior scores for Rigour, Meaning and Distinctiveness were very good predictors of the actual peer experience, aligning closely with post-event scores.

Das Wasser
by Anywhere Theatre Festival


Does gender influence public scores?

Every respondent was asked to provide their age, gender and postcode at the start of the survey. This enables scores to be filtered to understand differences in demographics.

This chart shows average scores for each of the dimensions based on gender.


While there wasn’t a significant difference in scoring by gender, female respondents gave higher average scores than male and alternative gender respondents for all dimensions except Distinctiveness. Only one person described their gender as ‘in another way’, and gave the highest average score for Meaning: it moved and inspired me’. The largest gaps between female and male respondents were for Local Impact and Meaning.

by Anywhere Theatre Festival


Does age influence scores?

This chart shows the differences in average scores by age cohort for three selected dimensions.


The most significant trend in scoring by different aged respondents was for the 60+ years age cohort. People aged 60+ gave the lowest scores for all dimensions except Connection, in which people aged 50-59 gave the lowest average scores. Interesting, the 50-59 year age cohort gave the highest scores for all other dimensions.

by Geoff Lawrence


How did people rate their experience overall?

At the end of the survey, respondents were asked to rate their experience overall, with a choice of five options – Excellent, Good, Average, Poor, Very Poor.

This chart shows the percentage of respondents that rated the event as Excellent and Good.


100% of respondents found the event to be better than average, with 77% having an excellent experience and 23% having a good experience. No-one surveyed found the experience to be average, poor or very poor.

by Anywhere Theatre Festival



Respondents were asked what they would have done instead if they did not attend an Anywhere Festival event.

The top ten alternatives are listed below:

  1. Sleep 8
  2. Stay at home 7
  3. Watch tv 7
  4. Dinner 4
  5. Family time 4
  6. Study 3
  7. Go to the park 2
  8. Work 2
  9. Play video games 2
  10. Go shopping 1

by Anywhere Theatre Festival


Was the survey sample representative of the audience population?

The Culture Counts digital platform aims to capture survey responses via various methods at minimal marginal cost. Achieving larger samples enables organisations to be confident that the average scores and opinions of the survey group are representative of the total audience.

This chart shows the margin for error for each dimension from the sample.


At a 95% confidence interval, the margin of error for dimensions ranged from 3.3% to 5.1%. Margins of error of below 5% are considered reasonably good representations of the opinion of the population. For example, we can be 95% confident that if we surveyed the entire audience, the average score for Captivation would fall within 4% of the average score of 91 out of 100 given by the sample group. Smaller sample sizes also reduce the ability to generate useful insights when filtering data by demographics and custom questions.