Midsumma Festival Impact by Group
Results can be filtered by demographics and custom questions to see whether particular groups within the Midsumma Festival audience experienced the festival in different or more impactful ways.
Impact by gender
There were no significant differences in impact scores by gender, however those identifying as an 'other' gender recorded the lowest or second lowest scores for four of the five dimensions. Interestingly, this group recorded the highest score for Local Impact, indicating that although the festival was less likely to move and inspire them and have a positive impact on their mental wellbeing, they strongly agreed that it was important for the local area.
Impact by age
There was very little difference in scoring by age group, with all ages consistently agreeing that the festival made them feel safe and welcome and was important for the local area. Respondents aged over 65 recorded the highest or equal highest average scores for Safe, Local Impact and Connection, but the lowest average scores for Meaning and Wellbeing.
Impact by diversity
The differences in scoring by diversity group were also not significant, however respondents that did not identify with any of the options recorded the highest scores for all dimensions. The most consistent dimension amongst the groups was Meaning, while the most variation was recorded for Local Impact.
Impact by sexual identity
There were some noticeable trends in scoring by respondents of different sexual identities. Those who preferred not to provide their identity recorded the lowest average scores for all dimensions. Respondents who identified as lesbian recorded the highest or equal highest average scores for all dimensions. Pansexual respondents recorded the equal highest or second highest scores for three of the five dimensions.
Impact by location
Respondents from metropolitan Melbourne and elsewhere in Victoria recorded very similar average scores for all dimensions. Those from interstate gave the lowest average scores for all dimensions, with the biggest gap for Local Impact (14% lower than the average). Respondents from overseas recorded the highest average score for Safe (92%).