Once you have been through the Configure, Design and Invite stages, you have created your survey and will be taken to the survey Summary page. Here you will be shown an overview of the survey, with the number of questions you have included, a list of the self and peer assessors you have added and a summary of the survey results so far. You can return to this page at any time to see how your survey is progressing, and which of your nominated respondents have attended or completed their surveys. You can then start distributing your surveys and gathering data.
In this article:
Distributing the survey to the public
The Summary page will contain the links (URLs) for your survey. There will be a separate URL for each of the different delivery types that you selected at configuration stage. It is important to use the correct one for each method. To distribute a public survey, simply copy these links and use them in the relevant locations. For example, for a survey to be administered by interviews, enter the Interview link into the browser of your iPads or tablet computers. For a survey to be distributed via email, copy the Online link and paste it into the email you are sending to audience members/visitors.
Before distributing the survey, we recommend you click on Preview to the right of the survey link so that you can make sure the survey looks just as you intended it to! The preview link will open the survey in a new tab for reviewing, but will not record any data.
Culture Counts has been designed for a web-based interface. This means that a survey can be taken on any desktop or mobile device, including tablets and smartphones. Surveys are accessed via a web-link (URL) and can be emailed, posted on social media, or preloaded onto tablets for interviews. Intercept surveys with tablet computers can be very effective at collecting data from the public at a place or event, while mailing lists are very effective when you have specific people to target, or a large mailing database. We recommend using a mixture of methods, to maximise the capture of responses.
You can download this 'Key Points For Interviews' guide and distribute it to your volunteers or staff who are gathering interview responses. They can keep the guide on them throughout the event evaluation as a point of reference to ensure everything runs smoothly.
Distributing the survey to peers and self respondents
The easiest way to distribute a survey to self and peer respondents is to send email invitations to your nominated assessors via the Culture Counts platform. If you scroll to the bottom of the survey Summary page, you will see that the system automatically generates a unique link to the survey for each of your nominated self and peer assessors. Each self and peer assessor must be sent his or her own unique link, and it’s easy to do this via the platform. On the Summary page, click the Send invitation button next to your first self or peer assessor. A dialogue box will open to allow you to draft your invitation email. The unique survey URL for that particular respondent will automatically be included in the email.
Note that you can communicate with your self and peer assessors outside the Culture Counts system – for example through your own email account – if you prefer. However, to ensure that responses are recorded against the correct user category and the data shows up correctly in the reporting pages, peer and self assessors must take the survey via the unique URL that the system generates for them. At the Invite stage of the survey builder, enter the email addresses of each of the self and peer assessors that you are inviting to take part, and make sure that you send each assessor the unique URL that will be generated next to their name in the Summary page.
If you are asking self and/or peer assessors to complete both a prior and post survey, you need to invite each assessor to complete the prior survey first. Within each prior survey, Culture Counts automatically asks respondents when they are planning to attend the event. This date will show up in the survey Summary page, along with notification that the peer or self assessor has completed their survey. You will know to send self and peer assessors their links to the post-event survey once they have completed the prior survey and attended the event.
How many public survey responses do I need?
You should aim to get enough responses to reflect a significant sample of your total audience. Generating a statistically significant sample means you can be confident your survey results reflect the opinion of your wider audience. The number of responses needed to achieve a margin of error under 5% depends on the size of the audience and the variation in opinion from survey respondents, which can be difficult to predict for different events.
The more responses you obtain, the more likely you will be able to gain a significant sample. We generally suggest aiming for 100 responses, however any engagement with your public is still a great start! Evaluations with low response rates can still produce very useful audience data and engaging with audiences in this way can be beneficial, even with a small total sample.
How many peer and self assessors do I need?
We recommend asking at least four peers to assess your event. This will allow for any last-minute cancellations, helps to balance individual opinions and gives you a more comprehensive expert assessment of your work. Self assessors can be just one person or a range of key personnel from your organisation that are involved in the event (such as artists, creative directors, managers or board members).
If you only obtain one peer or self response, it is important to account for that when drawing insights from the results, noting that the results are the opinion of one rather than a group of people.