Configuring your survey

The Configure page is where you set up the following options for your survey:


This is the survey name that respondents will see when they access the survey.

Start and close dates

The start and close dates will determine when the survey begins and stops taking entries. It is fine to leave the start and close dates blank. If you leave the start date blank, the survey will be available to record responses immediately, and if you leave the close date blank the survey will remain active indefinitely. When inputting the start and close date, we advise that you include an additional one or two days either side of the official start and close dates of your event to ensure that you capture all available survey responses.

Survey introduction

Here you can write a short optional introduction to your survey that will appear on the front splash page of your survey. This introductory front page will only appear on the Online and Display survey delivery methods, as interviewers delivering the survey by iPad can verbally provide this information to audiences. This introduction is good place to provide a brief explanation to respondents, such as: “We’d love to hear what you thought! Please share your views on the quality of this event via our short survey. Your important feedback will help us to understand and measure the impact of our events.”

Custom branding

Here you can upload your own logo, which will appear on the front splash page with the survey introduction text.  

Survey type

There are three survey types – Standard, Prior Event and Post Event. In an evaluation where you wish to assess the expectations of peer and self assessors, you will create one of each survey type. In some cases, a prior survey isn’t possible or appropriate, so all respondents (including peer and self assessors) can take the standard survey after the event.

  • Standard survey: The standard survey is for your general public audiences or visitors. Audiences are typically asked to complete a standard survey after experiencing an event or visiting a place, to measure the perceived quality and impact of their experience on them.
  • Prior survey: Prior surveys allow you to record the expected performance of an event, to later compare with how the event was actually perceived. We typically recommend that prior surveys are only completed by peer and self assessors. It is important for the organisation to complete a prior self assessment to set up their objectives and creative intentions for the event.
  • Post survey: Post surveys are also completed by peer and self assessors, to evaluate actual performance against expected performance. Post event data from peer and self assessors can be compared with public data from the standard survey.

When creating prior and post surveys within an evaluation, you must link them together so that Culture Counts knows which data to compare. If you create the prior survey first, you can complete this step when creating your post survey. You will see a ‘Survey Link’ box to the right of your survey type input on the Configure page. Select the correct prior survey from the Survey link dropdown list. This will then sync your prior and post surveys so that all peer and self emails that have been input into the prior survey are copied across to the post survey. It also auto fills prior survey questions into the linked post survey for you. All you’ll need to do to complete your post survey is jump in to the Design page and change the tense of the dimension statements from future to past from the drop down options provided.

Delivery types

This section allows you to choose how the survey will be delivered. Selecting one or more delivery options will automatically configure additional survey settings to correspond your chosen survey delivery methods. You will be provided with further instructions on how to deliver the survey when you’ve completed the set up process. Culture Counts currently provides the following delivery types:

  • Online Survey: to be taken by respondents online via email, social media or on their own smart phones or devices. Online surveys are non-resettable so they can only be taken once by respondents.
  • Interviewer: to be facilitated by an interviewer with a tablet computer or iPad. Interview surveys are resettable so that multiple responses can be recorded on the one device.
  • Display: to be displayed on a device at a set location, such as a fixed podium or a library computer.

Select all of the methods that you wish to use to deliver your survey. You can use all three methods. A unique survey link will be created for each method, and will be displayed clearly on the Summary page at the end of the survey builder.  

You will be presented with advanced options related to the delivery type(s) you have chosen, including a finish URL (which will redirect respondents to a specific website on completion), a timeout (which will reset the survey if the respondent is inactive for a period of time) and access to survey tools (which will enable interviewers to access tools to support the interview process, including monitoring the number of survey responses captured)

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