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Designing your survey

Designing a survey is the process of adding questions and content to your survey. On the Design page of the survey builder, you can add new questions, modify or remove existing questions.

In this article:

Adding survey content

In order to add content, simply click the type of question or content and it will appear in the survey section.

We recommend always using four to six of our standard dimensions, to enable benchmarking and ensure your survey remains speedy for audiences to complete. These should be chosen based on the objectives of your evaluation. but feel free to use whichever mix of questions suit your needs. If you want to learn more about best practice for making surveys in Culture Counts, visit our resources section for more information.

The types of content available in Culture Counts are outlined below: 

Types of content: dimension questions

  • Dimension: A standardised statement that respondents can agree or disagree with, rated along a slider. Further explanation on dimensions can be found here .There is a special selector for adding dimensions to the survey. When you click to add a dimension, you will be presented with a list of dimension categories relevant to your organisation or survey type. Some of these include Quality, Reach and Place. To add a dimension question, simply click the category you wish to use, select the one you want to add, then click "Use selected dimension". After the dimension has been added to the survey,  click the dropdown next to ‘Question text’ and select variants of that dimension statement that best suit your survey. This is where you can change the tense of the statement.

Types of content: custom questions

  • Slider: A simple slider input, where responses are recorded along a slider that ranges between three values. By default, these are "Strongly disagree", "Neutral", and "Strongly agree", but can be customised when the question is added.
  • Date: Provides a date input where respondents can nominate a date from a calendar.
  • Yes/No: Gives the respondent two options to choose from, which default to "Yes" and "No". 
  • Number: A basic number input, where numbers can be input by either typing, or changed by up and down arrows. Minimum and maximum values can be specified.
  • Dropdown: Provides a dropdown list, where respondents can choose one answer from the items specified.
  • Multiple Choice: Provides a selection of options, where respondents can choose more than one answer.
  • Short text: A short text input designed for smaller input types, such as such as one word answers.
  • Free Text: A simple text input that allows respondents to type an answer or longer comment.
  • Message: This displays a message within the survey but does not require respondents to provide an answer. It is typically used to provide respondents with additional instructions or context. 
  • Email: This content option provides a section to ask for respondents' email contact information. It is a simple text input designed to recognise if the text entered is an email address.  

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