Culture Counts has a three-pronged evaluation process that captures staff, peer and public feedback on the quality of arts and cultural events.
This provides a 360-degree view of the work and enables organisations to compare their own opinions with those of audiences and peers. It generates a comprehensive value picture for investors and adds an increased level of transparency to current peer panel processes.
Feedback on the quality of work or events is captured in a consistent and transparent way from the three different groups:
- Self assessment: The artists, curators and/or cultural organisation that created the work or produced the event
- Peer assessment: Expert peers such as other artists, people working in cultural organisations in the same field, and academics. If appropriate, peers can also include funders and representatives of business and political communities
- Public assessment: Audience members and visitors
Completing a self-assessment
Self-assessment helps organisations to think about what they want to achieve and whether or not they achieved it, in a structured way.
- Involve as many members of your organisation as possible. It’s a very useful exercise in seeing whether internal views align. This could also include board members.
- Complete a pre-assessment to set up your expectations for the program. Doing this as early as possible helps key objectives and messaging to be identified and communicated to production teams and artists, and clearly marketed to the public
- Complete a post-assessment to capture how you think it has performed
- Compare self expectations with public and peer experience using the same metrics
Involve expert peers to your advantage
Peer assessment involves asking experts to provide feedback on your programs or events.
- Use peers to full advantage – their opinions and advice can be an invaluable component of meaningful evaluation
- Ask peers to assess the work using the same metrics as the public
- Peers can often provide input on sector and artist development objectives, so consider including some peer-specific metrics too
- Include an open text field so peers can also provide detailed suggestions or critiques
Culture Counts aims to provide value to cultural practitioners and organisations by connecting them to peer and audience feedback, to funders by measuring the quality of work supported by their investment, and to the public by providing a structured forum for sharing views and opinions on arts and cultural experiences.