ARTRAGE is one of Western Australia's oldest and most prominent arts organisations. Established in 1983, ARTRAGE has developed and presented numerous key cultural events and festivals that enrich and evolve the culture of Western Australia. ARTRAGE produces FRINGE WORLD Festival, Rooftop Movies and Rooftop Encore, as well as selected shows that tour the state.
FRINGE WORLD Festival is the largest activity operated by ARTRAGE. The festival is Perth's massively popular open-access multi-arts festival that is enjoyed annually by hundreds of thousands of people and is one of the largest avenues through which Western Australians actively participate in the cultural life of the State.
FRINGE WORLD Festival 2024 was held from 29 January – 18 February and attracted an outstanding 592,731 attendance across free and ticketed events.
Rooftop Movies is a Perth summer favourite that pairs big-screen entertainment with stunning big city views. The season ran from 26 October 2023 to 24 March 2024.
Rooftop Encore, a four-week season of live circus and cabaret set under the stars, debuted in 2024 and ran from 4 - 27 April 2024.
Sunday Funday took place on 21 January 2024, bringing colour, vibrancy and free family entertainment to the heart of Northbridge.
ARTRAGE engaged Culture Counts to evaluate FRINGE WORLD Festival 2024, Rooftop Movies & Encore and Sunday Funday. The evaluation was conducted by surveying members of the public. In partnership with Culture Counts, surveys were designed and developed to evaluate the strategic goals and outcomes of ARTRAGE.
1,904 responses were collected from public attendees via online delivery links sent to the email addresses of ticket holders and through intercept interviews at Sunday Funday.
Each survey contained a range of 'dimension' questions, asking stakeholders about their experience of the event. These dimensions have been developed and tested in collaboration with industry, practitioners, and academics to measure the impact and value of arts and cultural events and activities.
Appropriate dimensions were chosen based on their alignment with ARTRAGE's strategic objectives. The following tables list the dimensions used in the evaluation based on the program.
| Domain | Dimension | Dimension Statement |
|---|---|---|
| Social | Access | It gave me the opportunity to access activities I would otherwise not have access to |
| Connection | It helped me to feel connected to people in the community | |
| Wellbeing | It helped me to enjoy a greater quality of life | |
| Safe | It made me feel safe and welcome | |
| Qualities | Captivation | It held my interest and attention |
| Distinctiveness | It was different from things I've experienced before | |
| Presentation | It was well produced and presented | |
| Cultural Contribution | It provides an important addition to the cultural life of the area |
| Domain | Dimension | Dimension Statement |
|---|---|---|
| Social | Access | It gave me the opportunity to access activities I would otherwise not have access to |
| Connection | It helped me to feel connected to people in the community | |
| Wellbeing | It helped me to enjoy a greater quality of life | |
| Safe | It made me feel safe and welcome | |
| Qualities | Captivation | It held my interest and attention |
| Distinctiveness | It was different from things I've experienced before | |
| Presentation | It was well produced and presented | |
| Cultural Contribution | It provides an important addition to the cultural life of the area |
| Domain | Dimension | Dimension statement |
|---|---|---|
| Qualities | Captivation | It held my interest and attention |
| Distinctiveness | It was different from things I've experienced before | |
| Social | Connection | It helped me to feel connected to people in the community |
| Access | It gave me the opportunity to access activities I would otherwise not have access to | |
| Wellbeing | It helped me to enjoy a greater quality of life | |
| Community | Place | It made me feel proud of my local area |
| Economic | Diversity | It engaged people from different backgrounds |
Dimensions are assessed on a Likert scale, in which respondents move a slider to a point that indicates whether they agree or disagree with the dimension statement. An example of a dimension question in the Culture Counts survey tool is presented below.
| Survey Name | N. of Responses |
|---|---|
| General Public Survey (FRINGE WORLD Festival) | 1581 |
| Rooftop Movies & Encore | 213 |
| Sunday Funday | 110 |
Respondents were asked to provide their age, gender and identity. This data identifies the demographic sample of people who responded to the survey and attended the events. It enables data to be matched to the wider population and responses to be filtered to understand differences in demographics.
The following charts show the proportion of survey responses captured for each of the age, gender and identity questions in aggregate and by survey.
Respondents came from all age groups with strong representation from those aged 40-49 (24%), 50-59 (24%) and 30-39 (22%). 17% of the aggregate sample were over 60, 12% were 20-29 and 1% under 20.
20% of Rooftop Movies & Encore respondents were 20-29 years old compared to 10% each for FRINGE WORLD Festival and Sunday Funday, whilst Sunday Funday had the greatest representation from those under 20 with 6% of the sample. Nearly half (46%) of the FRINGE WORLD Festival sample were over 50.
The majority of the aggregate sample would describe their gender as female (71%). 26% identified as male, 2% as non-binary, and 1% each would either describe their gender in another way or preferred not to say. Rooftop Movies & Encore had the largest proportion of female respondents (76%), whilst those who identify as male comprised 31% of the Sunday Funday sample.
27% of respondents identified as being born overseas and 14% were part of the LGBTQIA+ community. 6% of the aggregate sample identified as a person with disability and 5% as using a language other than English at home. 1% of the sample identified as Aboriginal and/or Torres Strait Islander or a carer for a person with disability.
The majority of respondents did not identify with any of the 'Identity' options (52%) with a further 3% preferring not to say.
Those who identified as LGBTQIA+ comprised 17% of Rooftop Movies & Encore respondents, and nearly half of the Sunday Funday sample were born overseas (45%).
FRINGE WORLD Festival 2024, Rooftop Movies & Encore and Sunday Funday attendees were asked to provide their current living location and postcode. This enables data to be matched to the wider population and responses to be filtered to understand differences in demographics.
The following charts show the proportion of survey responses captured for those who identified their living location and top postcode results by program and in aggregate.
The large majority of respondents lived in the Perth metro area (80%), with a further 13% living in the City of Perth. 4% of respondents lived elsewhere in Western Australia, 2% interstate and less than 1% overseas.
The sample for FRINGE WORLD Festival largely matched the aggregate, with 5% of respondents living elsewhere in Western Australia. 98% of Rooftop Movies & Encore respondents lived in either the City of Perth (14%) or Perth metro area (84%), whilst 31% of the Sunday Funday sample resided in the City of Perth.
Respondents travelled from all over the Perth Metropolitan Area to attend ARTRAGE events, with the most commonly cited postcodes being for Perth (4.1%), Wanneroo and surrounds (2.8%), East Perth (2.6%), and Bibra Lake and surrounds (2.6%).
Respondents were asked to indicate whether this was their first-time attending a FRINGE WORLD Festival Festival event. Responses can be seen presented in the charts below.
Of the aggregate sample, 18% were first time attendees and 82% had previously attended a FRINGE WORLD Festival event. This demonstrates the loyalty of the audience as well as the ability of the festival to attract new audiences.
86% of FRINGE WORLD Festival 2024 respondents were previous attendees with 14% attending for the first time. The Rooftop Movies & Encore (33%) and Sunday Funday (38%) programs both had a greater proportion of respondents who had not previously attended.
Survey respondents moved a slider to indicate whether they agreed or disagreed with the included dimension statements concerning their recent experience. The following charts contain the aggregate response data for 'public' responses for FRINGE WORLD Festival, Rooftop Movies & Encore and Sunday Funday, showing the average result for each dimension.
The Culture Counts platform provides various methods to capture survey responses at a minimal marginal cost. Achieving larger samples enables organisations to be more confident about the average results and that opinions of the survey respondents are representative of all attendees. The accompanying margin of error chart shows the expected differences for the associated dimension results calculated at a 95% confidence level.
'Captivation' (89/100), 'Presentation' (88/100), 'Cultural Contribution' (87/100) and 'Safe' (87/100) received the highest average result across all 10 measured dimensions in the aggregate sample. This demonstrates that respondents were most likely to agree that the event they attended held their interest and attention, that it was well produced and presented, that it provided an important addition to the cultural life of the area and that it made them feel safe and welcome.
All dimensions recorded strong positive results with averages of 75/100 or above, which is an excellent result.
At a 95% confidence level, the margin of error for dimensions ranged from 0.7% to 4.8%. This means that we can be 95% confident that if we surveyed the entire visitor population, the average outcome for 'Captivation' would fall within 0.7% of the average generated by the sample.
Culture Counts' use of slider questions provides the capability to understand response results within a typical 5-point agree-to-disagree scale.
The following charts contain the aggregate response data for 'public' responses for FRINGE WORLD Festival, Rooftop Movies & Encore and Sunday Funday surveys. The first chart shows the percentage of people that agreed or disagreed with each of the statements, using a 5-point ordinal Likert scale.
The second chart shows the interquartile range of responses for each dimension. These ranges represent the middle 50% of responses, which are areas on the slider where most responses typically fell. Accompanying this range is the median result for each dimension (i.e. the most common response). Smaller ranges indicate similarity in agreement between respondents, whereas larger ranges indicate a wider spread of responses.
'Captivation' (96%), 'Presentation' (96%), 'Safe' (94%) and 'Cultural Contribution' (93%) had the highest levels of overall agreement from the aggregate sample.
Strong results were also recorded for 'Diversity' (90%), 'Wellbeing' (89%) and 'Access' (86%), showing that respondents were highly likely to either agree or strongly agree that their most recent experience engaged people from different backgrounds, that it helped them to enjoy a greater quality of life and that it gave them the opportunity to access activities they would otherwise not have access to.
'Place', 'Connection' and 'Distinctiveness' had the highest interquartile ranges, suggesting that responses to these dimensions were the most varied.
Respondents were asked to name a show or performance they recently attended as part of FRINGE WORLD Festival and were asked to consider that experience as part of the survey response. This evaluation methodology was used in 2022 and 2023.
Survey respondents moved a slider to indicate whether they agreed or disagreed with the included dimension statements concerning the festival. The following charts contain the response data for 'public' responses, showing the average result for each dimension and the percentage of people that agreed or disagreed with each of the statements using a 5-point ordinal Likert scale.
The third chart shows the interquartile range of responses for each dimension. These ranges represent the middle 50% of responses, which are areas on the slider where most responses typically fell. Accompanying this range is the median result for each dimension (i.e. the most common response). Smaller ranges indicate similarity in agreement between respondents, whereas larger ranges indicate a wider spread of responses.
'Captivation' (90/100) and 'Presentation' (88/100) received the highest average result across the eight dimensions. This indicates that respondents were most likely to agree that their most recent FRINGE WORLD Festival event experience held their interest and attention and that it was well produced and presented.
All measured dimensions received an overall agreement of at least 78%, which is an excellent result and demonstrates consistently positive experiences for respondents.
'Connection' and 'Distinctiveness' had the largest interquartile ranges suggesting that responses were most varied when the sample was asked if their experience helped them to feel connected to people in the community and if it was different from things they've experienced before. This variation is understandable considering the variety of performances and experiences respondents may be referring to when completing the survey.
At a 95% confidence level, the margin of error for dimensions ranged from 0.8% to 1.3%. This means that we can be 95% confident that if we surveyed the entire visitor population, the average outcome for 'Captivation' would fall within 0.8% of the average generated by the sample.
Survey respondents moved a slider to indicate whether they agreed or disagreed with the included dimension statements concerning their Rooftop Movies or Rooftop Encore experience. The following charts contain the response data for 'public' responses, showing the average result for each dimension and the percentage of people that agreed or disagreed with each of the statements using a 5-point ordinal Likert scale.
The third chart shows the interquartile range of responses for each dimension. These ranges represent the middle 50% of responses, which are areas on the slider where most responses typically fell. Accompanying this range is the median result for each dimension (i.e. the most common response). Smaller ranges indicate similarity in agreement between respondents, whereas larger ranges indicate a wider spread of responses.
The highest average results across the eight dimensions were for 'Captivation' (89/100), 'Presentation' (89/100) and 'Safe' (88/100). This indicates that respondents were most likely to agree that their experience held their interest and attention, that it was well produced and presented and that it made them feel safe and welcome.
All measured dimensions received an overall agreement of at least 77%. 'Cultural Contribution' (78%) and 'Captivation' (78%) had the largest proportion of respondents that strongly agreed, demonstrating that the experience provides an important addition to the cultural life of the area and that it held respondents' interest and attention.
'Access', 'Connection' and 'Distinctiveness' had the largest interquartile ranges indicating that responses to these dimensions were the most varied.
At a 95% confidence level, the margin of error for dimensions ranged from 1.9% to 3.3%. This means that we can be 95% confident that if we surveyed the entire visitor population, the average outcome for 'Captivation' would fall within 2.0% of the average generated by the sample.
Survey respondents moved a slider to indicate whether they agreed or disagreed with the included dimension statements concerning their Sunday Funday experience. The following charts contain the response data for 'public' responses, showing the average result for each dimension and the percentage of people that agreed or disagreed with each of the statements using a 5-point ordinal Likert scale.
The third chart shows the interquartile range of responses for each dimension. These ranges represent the middle 50% of responses, which are areas on the slider where most responses typically fell. Accompanying this range is the median result for each dimension (i.e. the most common response). Smaller ranges indicate similarity in agreement between respondents, whereas larger ranges indicate a wider spread of responses.
Of the seven measured dimensions, 'Access' (79/100), 'Diversity' (79/100) and 'Wellbeing' (78/100) received the highest average scores. This demonstrates that respondents were most likely to agree that Sunday Funday gave them the opportunity to access activities they would otherwise not have access to, that it engaged people from different backgrounds and that it helped them to enjoy a greater quality of life.
'Diversity' (90%), 'Access' (89%), 'Captivation' (85%) and 'Wellbeing' (85%) received the highest levels of overall agreement, with all dimensions having at least 77% of respondents either agree or strongly agree.
'Captivation' had the smallest interquartile range, indicating that there was the least amount of variation from respondents when asked whether Sunday Funday held their interest and attention.
At a 95% confidence level, the margin of error for dimensions ranged from 3.8% to 4.8%. This means that we can be 95% confident that if we surveyed the entire visitor population, the average outcome for 'Access' would fall within 4.6% of the average generated by the sample.
Respondents were asked about their overall experience of attending the event, with a choice of five options - Excellent, Good, Neutral, Poor, and Terrible.
This chart shows the percentage of respondents that rated the event across these five options as an aggregate sample and also by respondent group.
The vast majority of the sample (96%) reported having a positive experience overall, which is an outstanding result. Of this, 74% rated their experience as excellent and 22% as good. 2% of respondents had a neutral experience and less than 1% each would rate their experience as poor or terrible.
Respondents reported having a positive experience across all programs, with consistently positive results for FRINGE WORLD Festival (97%), Rooftop Movies & Encore (99%) and Sunday Funday (94%).
Respondents were asked whether they would recommend each ARTRAGE event to a friend or colleague. Respondents could choose a number from 0 to 10 from a menu, with 0 meaning 'not likely at all' and 10 meaning 'extremely likely'.
These results can be used to calculate a Net Promoter Score (NPS). NPS is a standardised metric that seeks to measure loyalty between an organisation and its audience. Respondents with a score of 9 or 10 are considered 'Promoters'. 'Detractors' are those who respond with a score of 0 to 6. Scores of 7 and 8 are considered 'Passives'.
NPS is calculated by subtracting the percentage of respondents who are Detractors from the percentage of customers who are Promoters. This means that an overall Net Promoter Score can range from -100 to +100.
These charts show the proportion of respondents that would or would not recommend FRINGE WORLD Festival, Rooftop Movies & Encore and Sunday Funday, as well as an aggregate result, followed by the calculated NPS below.
The large majority of respondents (81%) scored either 9 or 10, indicating they would be classified as Promoters. 13% of respondents scored passive results (7 or 8) and less than 6% would be considered detractors (scoring between 0-6).
A positive NPS (i.e. higher than zero) is felt to be good, and an NPS of 50+ is excellent. The aggregate sample's given NPS of 76 is an outstanding result and indicates that respondents are extremely loyal and highly likely to recommend ARTRAGE events to friends and colleagues. This result is an increase from 73 in 2023.
All programs received strong NPS scores ranging from 62 for Sunday Funday and 71 for Rooftop Movies & Encore to an outstanding 80 for FRINGE WORLD Festival.
Dimensions used in this year's FRINGE WORLD Festival evaluation were also measured in previous years. This consistent use of measurement allows organisers to benchmark their results and track progress in achieving strategic outcomes over time.
The following chart compares the average result of dimension responses for previous years.
Six of the seven comparable dimensions received their highest average score in 2024, which is a brilliant result. There has been a consistent trend of improvement across all of these dimensions. 'Distinctiveness' was the only dimension average that decreased in 2024, however this dimension has provided the most consistent results across the four years.
'Wellbeing' (+13/100 from 2021, +8/100 from 2023) and 'Safe' (+12/100 from 2021, +7/100 from 2023) have shown the most improvement in average scores. This demonstrates that respondents have been consistently more likely to agree that their experience helped them to enjoy a greater quality of life and that it made them feel safe and welcome.
In 2020, the Western Australian Department of Local Government, Sport, and Cultural Industries (DLGSC) made benchmarks available from evaluations conducted by all their funded arts and cultural organisations during the 2016 to 2019 period.
Benchmarks give context to organisers so that they can understand the unique impact they deliver through their events and programs, and the outcomes that distinguish them from other offerings. The below chart shows the average dimension results achieved by the FRINGE WORLD Festival, compared to the DLGSC benchmark average and interquartile range (IQR).
Six of the seven comparable dimensions fell within the DLGSC's benchmark range, with the aggregate results for 'Diversity' (79/100), 'Captivation' (89/100) and 'Connection' (75/100) at or near the top of the range. This demonstrates that FRINGE WORLD Festival has strong comparable results when respondents are asked if the event was different from things they've experienced before, whether the event held their interest and attention, and if it helped them to feel connected to people in the community.
'Access' (80/100) fell just below the DLGSC's benchmark range indicating that there is room for improvement when providing respondents the opportunity to access activities they would otherwise not have access to. It is worth noting that the dimension average result for 'Access' has increased from 70/100 to 81/100 for FRINGE WORLD Festival since 2021, showing marked improvement in this space.
Spending questions ask survey respondents about how much they spent in the local area on items like shopping, food, beverage, etc. as part of their attendance at the event. Respondents are asked to exclude accommodation or other travel expenses as these are separated as part of the economic impact calculations.
Respondents are also asked what they would have done otherwise if it was not for their attendance at the event. This question is used to determine 'additionality', which is the percentage of spending that could be considered to be additional or could genuinely be attributed to the event. It is statistically defined as one minus the percentage of deadweight (1 - dw%), where deadweight is the economic outcome that would have happened in the absence of activity.
The following charts show the visitor spending and additionality results used in the economic impact analysis, as well as what spending types of respondents reported.
Almost half of respondents reported spending between $0-$50 per person at FRINGE WORLD Festival (48%), whilst 23% spent over $101. The average visit spend per person was $122. The average visit spending per person was lower for both Rooftop Movies & Encore ($49) and Sunday Funday ($76).
If not attending a FRINGE WORLD Festival 2024 event, a majority of FRINGE WORLD Festival (69%), Rooftop Movies & Encore (62%) and Sunday Funday (58%) respondents would have stayed at home or gone to work.
7% of FRINGE WORLD Festival, 12% of Rooftop Movies & Encore and 13% of Sunday Funday respondents would not have visited the local area if they had not attended the festival.
FRINGE WORLD Festival and Rooftop Movies & Encore respondents were asked if they were staying overnight while attending the event, how long they were staying and how much they spent on accommodation.
Survey respondents who identified as living Intrastate, Interstate, or Overseas were asked additional questions about their trip spending and reasons for visiting. This data is used to determine the economic impact of the event on tourism-related spending.
All spending and additionality results are weighted by the attendee's place of origin (i.e. City of Perth, Perth Metro, Elsewhere in WA, Interstate, and Overseas).
Tourism additionality asks respondents how much influence the event had on their decision to visit WA (or Perth, for regional visitors). Tourists that indicated the event was their primary reason for visiting means that 100% of their trip spend is attributable to the event, whereas tourists who were unaware of the event before visiting indicate that the event was responsible for 0% of their trip spend.
A weighted exponential scale of attribution is applied to calculate an overall trip additionality figure in the economic impact calculations (i.e. 100%, 50%, 25%, 5%, 0%).
The average spending on accommodation per person per night was $153 for FRINGE WORLD Festival and $52 for Rooftop Movies & Encore respondents. Those sampled as part of FRINGE WORLD Festival were most likely to have spent either $0-$50 (28%), $101-$150 (24%) or $151-$200 (19%). The majority of Rooftop Movies & Encore respondents spent between $0-$50 per person per night on accommodation (57%).
When asked how much per person they would spend during their time away from home, excluding accommodation and spending at the event, FRINGE WORLD Festival respondents were most likely to estimate between $151-$200 (27%), $0-$50 (23%) or $51-$100 (23%). The calculated average trip spend was $257 for FRINGE WORLD Festival and $312 for Rooftop Movies & Encore respondents.
78% of FRINGE WORLD Festival respondents who lived elsewhere in Western Australia agreed that the festival was either the main reason (52%) or a contributing factor (26%) in their decision to travel to the local area. The samples for interstate and overseas FRINGE WORLD Festival respondents and Rooftop Movies & Encore respondents who travelled to the local area were small and individual responses may skew results.
After responses were weighted for all tourist attendees, the accommodation and tourism additionality of FRINGE WORLD Festival was determined to be 75%, which means that 75% of tourist spending would not have occurred, if not for the festival. Accommodation additionality was calculated to be 75% for Rooftop Movies & Encore.
Other figures are required for the overall economic impact calculations, including Artist Expenditure, Organisational Expenditure, and Unique Attendance.
Unique attendance is required for the calculation of accommodation spending, as it is common for FRINGE WORLD Festival attendees to see multiple events over multiple nights. By determining the unique attendance of the overall festival, we can then apply a percentage figure calculated from survey data to determine the number of accommodation nights generated by the festival.
Artist Expenditure is a significant component of economic impact, due to the large number of artists that are participants in FRINGE WORLD Festival. Artist expenditure includes the daily spending of all artists while participating in FRINGE WORLD Festival, as well as the accommodation and trip expenses from travelling artists who live outside of WA.
Finally, organisational expenditure contributes to the economy by using equipment and services to create the event. FRINGE WORLD Festival also shares box office revenue with artists participating in the festival. As FRINGE WORLD Festival takes in revenue through its provision of food and beverage operations, this revenue is deducted from the average spending of festival attendees to prevent it from being double counted through organisational expenditure.
| ATTENDANCE TYPE | TOTAL |
|---|---|
| Total Attendance (Free & Ticketed) | 592,731 |
| Ticketed - FRINGE WORLD Festival | 288,777 |
| Free - FRINGE WORLD Festival | 291,796 |
| Free - New Attendees (Calculation) | 12,158 |
| Total In-Scope Attendees | 300,935 |
| Average Events Attended Per Person | 5.30 |
| Unique Tourist Attendance | 4,781 | TOTAL IN-SCOPE UNIQUE ATTENDEES | 56,780 |
| SPEND TYPE | # OF ARTISTS | AVG NIGHTS | AVG SPEND P/NIGHT | ADDITIONALITY | TOTAL |
|---|---|---|---|---|---|
| Local | 2,600 | 2.0 | $78.14 | 83% | $337,264 |
| Non-Local | 1,326 | 19.4 | $209.66 | 100% | $5,389,842 | TOTAL | $5,727,107 |
| SPEND TYPE | TOTAL |
|---|---|
| ARTRAGE Organisation Expenditure | $11.0m |
| FRINGE WORLD Festival Ticket Profit Sharing | $7.2m |
| (Minus) ARTRAGE Food & Beverage Revenue | $2.2m | TOTAL | $20.5m |
Survey respondents were asked to estimate how much they had spent as part of their visit, the level of influence on their decision to visit, as well as indicate what they would have done if they had not visited. Combining this data with attendance figures allows an overall impact figure to be generated.
The economic impact is determined by three main factors:
Visits/Attendance: The number of people spending money (converted to the number of nights for accommodation and longer trips).
Spend: Spending in the local economy. Includes spending as part of a visit, spending on accommodation for those staying overnight, and any other trip-related spending for those staying multiple nights. Excludes spending on tickets or other items that would be captured through organisation expenditure (i.e. to avoid double-counting).
Additionality: The percentage of spending that would not have occurred otherwise.
To calculate the economic impact on the local area, only additional visitation is included. From those visits, only expenditure that would not have otherwise occurred is considered. In this case, the economic impact is from attendees who would have otherwise stayed at home, gone to work, or those who would have done something else outside the local area.
The tables below detail a breakdown of visitation by additionality (i.e. new visits to the area because of the event), visitor expenditure (if they came and stayed in the area because of the event and any other spending they did), and total economic output.
| PROGRAM | INSCOPE ATTENDANCE | EVENT SPEND | ADDITIONALITY | TOTAL |
|---|---|---|---|---|
| Rooftop Movies & Encore | 42,399 | $49 | 75% | $1,566,764 |
| FRINGE WORLD Festival | 300,935 | $122.02 | 75% | $27,504,540 |
| Sunday Funday | 21,300 | $76 | 71% | $1,175,357 | TOTAL | 364,634 | $30,246,661 |
| PROGRAM | NIGHTS | ACCOM SPEND/NIGHT | TRIP SPEND/NIGHT | ADDITIONALITY | TOTAL |
|---|---|---|---|---|---|
| Rooftop Movies & Encore | 2,170 | $52 | $312 | 75% | $236,866 |
| FRINGE WORLD Festival | 30,903 | $153 | $257 | 75% | $5,147,740 |
| Sunday Funday | - | - | - | - | - | TOTAL | 33,073 | $5,384,606 |
| DIRECT IMPACT | MULTIPLIED IMPACT | |
|---|---|---|
| Attendee Spending (Rooftop) | $1,803,629 | $5,447,271 |
| Event/Visit | $1,566,764 | $4,762,962 |
| Accommodation | $115,304 | $326,310 |
| Trip | $121,562 | $358,000 |
| Attendee Spending (FRINGE WORLD Festival) | $32,652,280 | $98,426,610 |
| Event/Visit | $27,504,540 | $83,613,802 |
| Accommodation | $3,019,887 | $8,546,281 |
| Trip | $2,127,853 | $6,266,527 |
| Sunday Funday | $1,175,357 | $3,573,086 |
| Event/Visit | $1,175,357 | $3,573,086 | Artist Expenditure (FRINGE WORLD Festival) | $5,727,107 | $16,680,118 |
| Daily Spend | $2,249,541 | $6,838,604 |
| Accommodation | $3,477,567 | $9,841,514 |
| Organisation Expenditure | $20,478,289 | $56,315,295 |
| TOTAL | $61,836,662 | $180,442,380 |
Using the Impact Summary, additional analysis has been conducted to report the impact of ARTRAGE activities on employment, as well as the percentage of spending that was undertaken by different types of tourists.
For comparative purposes, other Economic Impact Assessments conducted by Culture Counts have been included. These comparisons represent the direct impact of attendee spending only - that being the spend of attendees outside the event area and any spending on accommodation.
| DIRECT EMPLOYMENT (FTE) | MULTIPLIED EMPLOYMENT (FTE) | Attendee Spending (Rooftop Movies & Encore) | 12.9 | 23.0 |
|---|---|---|
| Attendee Spending (FRINGE WORLD Festival) | 234.2 | 415.8 |
| Attendee Spending (Sunday Funday) | 8.4 | 15.0 |
| Organisation Expenditure | 152.2 | 266.4 |
| Artist Expenditure (FRINGE WORLD Festival) | 25.3 | 55.8 |
| TOTAL | 433.0 | 776.0 |
| UNIQUE ATTENDEES | DIRECT IMPACT | Attendee Spending | $7,933,515 |
|---|---|---|
| Elsewhere in WA | 2,719 | $3,874,356 |
| Interstate | 1,748 | $3,949,762 |
| Overseas | 314 | $109,397 | Artist Spending (Non-local Artists) | $5,389,842 | TOTAL | 4,781 | $13,323,357 |
| SOURCE | ATTENDEES | AVG. SPEND | ADDITIONALITY | DIRECT IMPACT (ATTENDEE SPEND) |
|---|---|---|---|---|
| FRINGE WORLD Festival 2024 | 300,935 | $144.67 | 75% | $32,652,280 |
| FRINGE WORLD Festival 2023 | 298,832 | $121.17 | 77% | $27,827,550 |
| FRINGE WORLD Festival 2022 | 239,437 | $114.97 | 76% | $20,922,055 |
| FRINGE WORLD Festival 2021 | 232,374 | $69.78 | 74% | $11,998,832 |
| Perth Festival 2022 | 143,665 | $51.97 | 65% | $19,996,027 |
| Midsumma 2019 | 101,802 | $213.13 | 55% | $11,933,184 |
| PrideFEST 2019 | 28,079 | $107.43 | 67% | $2,020,999 |
| Commonwealth Games Festival 2018 | 120,188 | $84.50 | 100% | $10,155,896 |
Note: Direct Employment has been calculated by dividing Direct Impact by the industry-specific Output per FTE figure. This figure is then multiplied by the relevant employment multiplier to estimate Multiplied FTE. For this analysis, Output per FTE has been derived from ABS Input-Output Tables 2012-13 and WA Treasury CPI 2021. Employment multipliers have been derived from ABS Input-Output Tables 2012-13. Event Impact FTE uses an Output per FTE figure of $134,567, and an employment multiplier of 1.77. Accommodation Impact FTE uses an Output per FTE figure of $226,689, and an employment multiplier of 2.21. Trip Impact FTE uses an Output per FTE figure of $139,394, and an employment multiplier of 1.775. Organisation Expenditure FTE uses an Output per FTE figure of $134,567, and an employment multiplier of 1.75.
This report has been prepared by Riley Chappell, Shelley Timms & Scott Beckwith of Culture Counts. The authors would like to thank all stakeholders and staff for their participation in this research.
Approved by: Jordan Gibbs
Date of Approval: 20 June 2024
We respectfully acknowledge the Traditional Owners of Country throughout Australia and recognise the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures, and to Elders past and present.