A fresh look for Culture Counts
2 min read

A fresh look for Culture Counts

Culture Counts is in the process of a complete design makeover. Starting with the launch of our new website this month, we’re beginning to roll out updates to reflect a new brand direction for our online and offline communications.

Just like any startup, we’ve grown out of our bootstrapped beginnings and are transitioning to a fresh new professional look. We’ve decided to bid farewell to our hash cloud logo and welcome a new period of development and evolution.

The new designs will begin to appear across all elements of the Culture Counts brand, starting with our social media pages: TwitterInstagram and LinkedIn.  Branding will be updated in Culture Counts surveys over the coming months.

The new cleaner, brighter and simpler aesthetic is intended to place greater emphasis on the brand message that underpins our organisation. We value culture and we believe that measuring and communicating cultural value is essential for sector growth and success.

The 4 pillars of Culture Counts. Same as always, but re-imagined with colour and clarity.

We would also like to thank digital agency Humaan, for their design expertise, vision and collaboration. 

It has been a comprehensive but fun design process and we’re very happy to finally share our new look. It represents not so much a change in who we are and what we believe in, but a fresher aesthetic and a clearer vision. We hope you like it!

About the author
Tom Leenders was previously a Designer at Culture Counts.