About Us

About Us

We measure the things that matter.

800+

organisations

14,000+

surveys

700,000+

respondents

Culture is what we share and what we choose to value.

Culture Counts supports organisations, practitioners and philanthropists to craft rich evidence-based stories about the value they create.

We foster transparent investment systems by quantifying the impacts of funded activities. We help researchers, policy-makers, and peak bodies create robust arguments for long term investment in culture.

We work with a range of sectors eager to quantify the value that sits below the surface through consistent and collaborative language. When we measure and communicate the things that matter, we enable deeper engagement with audiences and our communities, ultimately building a stronger case for support and investment.

We make culture count.

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Our Founding Principles

  • Standardise and define intangible terms like ‘excellence’ or ‘connection’ and create a common descriptive language for the concepts we value

  • Give control of that language to the sectors that use it

  • Modernise the means of evaluation so that it operates in real time and is accessible to all types of organistions

  • Enable organisations to compare and aggregate their results, thereby strengthening their combined voice

  • Engage funders and investors to ensure that decisions are driven by data, ensuring sustainable access to those resources

Our Journey

Our Team

Matt Callahan

Matt Callahan
Chairman

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Michael Chappell
CEO

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Georgia Moore
Managing Director – Australia

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John Knell
Managing Director – UK

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Sian Tattersall
Project Coordinator – UK

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Rita Baroni
Operations Manager

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Clare Chappell
Administrator

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Shannon Pearse
Design Manager

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Kristine Royall
Client Director

Claire Hodgson

Claire Hodgson
Client Manager

Laura Doyle

Laura Doyle
Client Manager

Nicole Tan Emery

Nicole Tan Emery
Client Manager

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Jordan Gibbs
Business Development Director

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Lisa Wallace
Marketing Manager

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Jack Midalia
Analytics Engineer

Tom McKenzie
Data Scientist

Jamie-McCullough

Jamie McCullough
Data Analyst

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Chris McCormick
Chief Technology Officer

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Umang Arora
Developer

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Gaurav Goyal
Developer