About Us

We do more than measure the things that are easy. We measure the things that matter.

800+

organisations

14,000+

surveys

700,000+

respondents

Culture Counts supports organisations, practitioners and philanthropists to craft rich evidence-based stories about the value they create.

We foster transparent investment systems by quantifying the impacts of funded activities. We help researchers, policy-makers, and peak-bodies create robust arguments for long term investment in culture.

At its heart, ‘culture’ is the collective experience, customs and spirit of the community. By choosing to measure its impact and value, we pay respect to those who make it.

Our methodology stems from a strong foundation of industry-led research.

We work with a range of industries eager to quantify the value that sits below the surface by using consistent and collaborative language. When we measure and communicate the things that matter, we enable deeper engagement with audiences and our communities, ultimately building a stronger case for support and investment.

Culture is what we share and what we choose to value. We make culture count.

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Our Team

michael-chappell-4

Michael Chappell
CEO

georgia-moore-6

Georgia Moore
Director – Australia

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John Knell
Director – UK

chris-mccormick-1

Chris McCormick
Chief Technology Officer

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Callum Taylor
Product Owner

sian-tattersall-3

Sian Tattersall
Project Coordinator

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Umang Arora
Developer

gaurav-goyal-1

Gaurav Goyal
Developer

clare-chappell-2

Clare Chappell
Administrator

Matt Callahan

Matt Callahan
Chairman

rita-baroni-1

Rita Baroni
Operations Manager

shannon-pearse-1

Shannon Pearse
Design Manager

monika-bognar-1

Monika Bognar
Client Manager

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Priyanka Arya
Developer

jordan-gibbs-1

Jordan Gibbs
Business Development Director

kristine-genovese-1

Kristine Genovese
Client Director

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Elli Gemmo
Client Manager

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Natasha Mian
Client Manager

Tom McKenzie
Data Scientist

jack-midalia-4

Jack Midalia
Data Analyst

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Lisa Wallace
Marketing Manager

Laura Doyle

Laura Doyle
Client Relationship Officer

Nicole Tan Emery

Nicole Tan Emery
Client Relationship Officer