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Frequently Asked Questions

  • What is unique about Culture Counts?

    The Culture Counts platform is built around a set of consistent, sector-developed intrinsic value metrics. This removes the guesswork from survey creation, enables benchmarking and generates insights that are directly relevant to funder outcomes. Results are available in real-time in your dashboard, with no need for lengthy and costly consultant reports. 

  • Is my data private?

    Our members retain ownership of all data collected for their events or activities. Data may be analysed in aggregate form to generate insights for the sector, but no public or peer respondents will be individually identified or released to third parties. View our full privacy policy here.

  • Who else has been using the system?

    Culture Counts is being used by more than 300 cultural organisations throughout England and Australia, with pilots in Western Australia, Queensland and Victoria and a nation-wide Quality Metrics trial in England. We’re also working with local governments across Australia to measure user experience in the community.

  • How much does it cost?

    Culture Counts has been designed to provide all your evaluation needs in one simple and cost-effective platform. We operate under a subscription model, in which members enter into an annual licence agreement. See our membership inclusions here.

  • How can I use the data that is collected?

    Our members use Culture Counts data in many ways, including to communicate with boards, staff and the public about event outcomes, to inform ongoing artistic and business planning, to promote or market product, to pitch for new work, and to report to funders and supporters.

  • How were the metrics developed?

    Quality and reach metrics were co-created with the cultural sector following extensive research and consultation in both Australia and the United Kingdom.

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