Our Story: Co-Producing Value Measurement
Imagine a scenario where cultural organisations around the world are measuring the quality of their work using a standardised set of metrics that they themselves have shaped.
Imagine they are using new mobile technologies and web-served databases to benefit from real-time data analytics; gaining immediate insight into the cultural experiences of their audiences, participants and peers.
Imagine they are using this data to make better cultural programming decisions, focus marketing efforts and grow audiences.
Imagine too that they are connecting, benchmarking and sharing these insights, to attract greater support and resources for themselves and the sector.
This is the scenario that Culture Counts has been striving to create, working in close partnership with the cultural sector in England and Australia.
Culture Counts cares passionately about supporting our partners to produce richer stories about their unique impact and value, facilitate deeper engagement and interaction with audiences and communities, and build stronger cases for support and investment.
Many other sectors are already working with us, keen to shape their impact and value story in the same way that the cultural sector has. If you need a better way to measure and communicate your value, join the Culture Counts community.
Our 5 Key Principles, the foundation of Culture Counts
Standardise the definitions of indefinite terms like ‘quality’ so as to create a common descriptive language
Give control of that language to the sector
Modernise the means of data collection, analysis and reporting so that it operates in real time and very low cost
Enable organisations across the world to compare their results and insights, thereby strengthening the combined voice of the sector
Engage arts funders and investors to ensure that funding decisions are driven by data, thereby ensuring long term sustainable access to those resources
I believe in the power of high quality data to help organisations achieve greater impact and grow potential.