About Us

Our Vision

To empower the sectors we work with to realise, communicate, and grow their unique impact and value.

The West Australian Ballet performing at The Quarry, City Beach, Western Australia. Photography by Clare Chappell

Our Story: Co-Producing Value Measurement

Imagine a scenario where cultural organisations around the world are measuring the quality of their work using a standardised set of metrics that they themselves have shaped.

Imagine they are using new mobile technologies and web-served databases to benefit from real-time data analytics; gaining immediate insight into the cultural experiences of their audiences, participants and peers.

Imagine they are using this data to make better cultural programming decisions, focus marketing efforts and grow audiences.

Imagine too that they are connecting, benchmarking and sharing these insights, to attract greater support and resources for themselves and the sector.

This is the scenario that Culture Counts has been striving to create, working in close partnership with the cultural sector in England and Australia.

Culture Counts cares passionately about supporting our partners to produce richer stories about their unique impact and value, facilitate deeper engagement and interaction with audiences and communities, and build stronger cases for support and investment.

Many other sectors are already working with us, keen to shape their impact and value story in the same way that the cultural sector has. If you need a better way to measure and communicate your value, join the Culture Counts community.

Our 5 Key Principles, the foundation of Culture Counts
  • Standardise the definitions of indefinite terms like ‘quality’ so as to create a common descriptive language

  • Give control of that language to the sector

  • Modernise the means of data collection, analysis and reporting so that it operates in real time and very low cost

  • Enable organisations across the world to compare their results and insights, thereby strengthening the combined voice of the sector

  • Engage arts funders and investors to ensure that funding decisions are driven by data, thereby ensuring long term sustainable access to those resources


I believe in the power of high quality data to help organisations achieve greater impact and grow potential.


Our Team

At Culture Counts, we’re all committed to helping organisations achieve their goals and tell richer stories about the unique value they create.

  • Michael Chappell

    Steely eyed arts ninja

    Michael Chappell

    Managing Director
  • Georgia Moore

    Just give me a good book, a glass of wine and a plane trip somewhere exotic

    Georgia Moore

    Director - Australia
  • John Knell

    Has a consuming passion for music of all kinds and is the Chair of Sound and Music, the UK’s leading development agency for new music.

    John Knell

    Director - UK
  • Chris McCormick

    ☠  💻   ⚔

    Chris McCormick

    Chief Technology Officer
  • Alison Whitaker

    Enjoys finding stories inside datasets.

    Alison Whitaker

    Head of Projects
  • Callum Taylor

    I like to party.partyparrot.gif

    Callum Taylor

    Project Manager
  • Tom Leenders

    ╰( ͡° ͜ʖ ͡° )つ──☆*:・゚

    Tom Leenders

    Designer
  • Richard Doggart

    I love the way attending Cultural and Arts events transports you from an ordinary existence into a magical realm.

    Richard Doggart

    Sales Manager
  • Siân Tattersall

    Enjoys lip syncing and dancing around the house to 90s school disco tracks. However undertaking such activities with a cup of tea on the side can be rather problematic...

    Siân Tattersall

    Project Coordinator
  • Umang Arora

    Resident code ninja

    Umang Arora

    Developer
  • Gaurav Goyal

    Eat 🍜

    Sleep 💤

    Code 💻

    Repeat 🔄

    Gaurav Goyal

    Developer
  • Clare Chappell

    Part-Time Worker, Full-Time Mother…..Hall of Fame Baller!!

    Clare Chappell

    Administrator
  • Matt Callahan

    Would have liked to be a hipster, but it’s probably too late now. Committed to building companies and taking them to the world.

    Matt Callahan

    Chairman
  • Alison Lasek

    Newest member of the team. Loves live music, contemporary art, cooking / food in general.

    Alison Lasek

    Marketing and Client Manager
  • Francesca Catalano

    Economist by trade but creative at heart. 

    Francesca Catalano

    Consultant
  • Rita Baroni

    The multi-tasker. Juggling work, motherhood and life.

    Rita Baroni

    Operations Manager
  • Shannon Pearse

    Artist, designer, maker and converter of data into beautiful graphics. 

    Shannon Pearse

    Design Manager
  • Priyanka Arya

    Mother & Coder

    Priyanka Arya

    Developer

Valuing Culture

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