Resource Hub

A guide to Likert scales

A Likert scale is a rating scale used in surveys that gauges the intensity of respondents’ feelings by asking them to rate their agreement with a set of statements. In this blog, we explore the benefits and applications of Likert...

Open versus closed questions – which one to use?

One of the secrets to creating a survey that collects useful data is the type of questions you ask. Knowing when to offer respondents a chance to express their own opinions as free text and when to choose questions that...