Resource Hub

Demonstrating the impact of arts, culture and events

The arts, culture, and events industry plays a vital role in connecting communities, preserving cultural heritage, and driving local economies. Demonstrating the true value of this industry requires showing stakeholders tangible outcomes rather than relying on attendance numbers or testimonials...

A guide to creating a post-survey action plan

Surveys are a powerful tool for gathering feedback from key stakeholders – but the real value lies in how you use the information. With the right approach, insights can be transformed into actionable strategies. In this blog post, we’ll explore...

Geelong Arts Centre

In 2022, Geelong Arts Centre partnered with Culture Counts to build an audience development strategy to help engage and grow its audiences. Culture Counts collaborated with independent consultant, Merryn Carter, to manage and deliver the project, ultimately delivering a comprehensive...

Effective survey distribution for libraries

Libraries are hubs of community engagement and learning, making them ideal venues for gathering insightful feedback through surveys. To capture a comprehensive view of user experiences and needs, libraries can employ strategic distribution methods that cater to their diverse audiences....

A guide to marketing channels

Understanding how your audiences discover your event or organisation is a crucial part of rolling out a marketing campaign. This knowledge allows for strategic planning and allocation of marketing resources to channels that yield the highest engagement and conversions. In...

How to demonstrate your library’s value

Libraries bring multifaceted value to their communities that go beyond being repositories of books. They are an extremely important asset, with membership numbers and lending statistics only addressing a small part of their value. Measuring the role of libraries and...

L2R Dance

L2R Dance is a not-for-profit organisation based in Melbourne’s West dedicated to providing free dance programs, arts leadership opportunities and employment pathways for children and young people traditionally underrepresented or absent from mainstream arts and culture. L2R Dance makes it...

How to survey children and young adults

Capturing data from children and young adults is crucial for organisations that wish to tailor programs and activities to this demographic. However, crafting surveys that effectively capture this feedback presents unique challenges. Culture Counts Marketing Manager, Lisa Wallace, offers some...

Culture Counts receives Innovation Booster Grant

We are proud to announce that Culture Counts is a recipient of the 2023 Innovation Booster Grant (IBG). The grant is part of the Department of Jobs, Tourism, Science and Innovation’s New Industries Fund and is aimed at helping startups...