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Step: 1 Identify outcomes

Know what to measure
Outcomes are the things that change for people because of an activity or action. Typically organisations measure inputs (such as staff numbers and organisational expenditure) and outputs (such as programs delivered and tickets sold). Much of the value of an organisation’s activities lie in the cultural, social and economic outcomes they generate for audiences, artists and the community. Identifying the relevant outcomes to measure is the starting point of the six step process.

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