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Question types

Under the Design tab in the Culture Counts survey builder, you can choose from many question formats that will help you to get the information you need from respondents.

In order to add content to your survey, make sure that you are in the Design page of the platform. Simply click on the type of question or content that you wish to add from the left panel, select the option(s) for that question that you desire, and your chosen question will appear in your survey.

The following question types are pre-built into the platform. Using these pre-built questions will mean the data will appear in the reporting section under these headings.

  • Dimension: A standardised statement that respondents can agree or disagree with, rated along a slider. Culture Counts dimensions are based on extensive research in each sector in order to identify the key elements that make up the quality of an activity, event, program or place. These elements have been translated into single statements or ‘dimensions’ to be measured using Culture Counts surveys. Click here for more information on dimension statements.
  • Demographic: Age, Gender, Postcode metrics are available to help understand the statistical breakdown of your audience, as well as compare how different cohorts of your audience experience your events. These three demographic questions will be automatically added when you begin a new survey. You can remove any that aren’t relevant.
    • Age: This question is asked as a number question which gives you the ability to group responses together in any age bracket you like.
    • Gender: This question is asked as a dropdown question, “How do you identify your gender?” with three response options; ‘Female’, ‘Male’ and ‘In another way.’
    • Postcode: This question is asked as a short text question so you can capture a breakdown of all respondents’ postcodes in one list.
  • Experience: Culture Counts includes some popular questions relating to overall experience of an event or program. You can simply click on this category and add these questions to your survey with ease.
    • Overall Experience: A general experience question, with a choice of five options – Excellent, Good, Neutral, Poor and Terrible.
    • Net Promoter Score: The results from this question can be used to calculate a Net Promoter Score (NPS). NPS is a standardised metric that seeks to measure loyalty between an organisation and its audience. Respondents with a score of 9 or 10 are considered ‘Promoters’. ‘Detractors’ are those who respond with a score of 0 to 6. Scores of 7 and 8 are considered ‘Passives’. NPS is calculated by subtracting the percentage of respondents who are Detractors from the percentage of customers who are Promoters. This means that an overall Net Promoter Score can range between -100 to +100. Note: You can customise the event or organiser name once you have added this question.

Custom Question Types

You can use the following question types to design your own custom questions.

  • Slider: A simple slider input, where responses are recorded along a slider that ranges between three values. By default, these are “Strongly disagree”, “Neutral”, and “Strongly agree.”
  • Date: Provides a date input where respondents can nominate a date from a calendar.
  • Yes/No: Gives the respondent two options to choose from, which default to “Yes” and “No”.
  • Number: A basic number input, where numbers can be input by either typing, or changed by up and down arrows. Minimum and maximum values can be specified.
  • Dropdown: Provides a dropdown list, where respondents can answer by choosing one of the options.
  • Multiple Choice: Provides a selection of answers, of which respondents can answer by selecting one or more of the options.
  • Short Text: A short text input designed for smaller input types, such as such as one word answers (up to 12 characters).
  • Free Text: A simple text input that allows respondents to type an answer or comment.
  • Message: This displays a message within the survey but does not require respondents to provide an answer. It is typically used to provide respondents with additional instructions or context.
  • Email: This content option provides a section to ask for respondents’ email contact information. It is a simple text input designed to recognise if the text entered is an email address.
  • Multiple Choice: Provides a selection of answers, of which respondents can answer by selecting one or more of the options.
  • Short Text: A short text input designed for smaller input types, such as such as one word answers (up to 12 characters).
  • Free Text: A simple text input that allows respondents to type an answer or comment.
  • Message: This displays a message within the survey but does not require respondents to provide an answer. It is typically used to provide respondents with additional instructions or context.
  • Email: This content option provides a section to ask for respondents’ email contact information. It is a simple text input designed to recognise if the text entered is an email address.

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