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Overview

Gain deeper insights

Wrapping your data in context is key to an engaging narrative. Where the data came from, how it was collected, why it’s relevant, and what you did with it are all essential pieces of context. They provide a strong foundation from which your audience can quickly grasp the key message, takeaway, or “insight” that leads to productive and informed decision making. Remember that data very seldom speaks for itself; context is required to ensure we are correctly understanding what the data is trying to tell us.

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